For Matomo Analytics

Media Analytics

Advanced video and audio analytics
to grow your business.
With 100% data ownership and no limits.

Do you have videos or audio on your website, or in an app?
With Media Analytics you get powerful insights and impressive features that let you discover how your audience watches your videos and listens to your audio to maximize your success.

Learn how users interact with your media

... and get context on how the usage is connected with the overall user behavior on your website and app.

Grow your business

When you show media on your website you need to know whether your users are playing them, for how long, how often, and where they dropped off. These facts let you assess how your audience responds to your content and in turn, helps you maximize your success.

Gain deep insights

Analyze how your media is consumed over time with the evolution graphs and sparklines. Define custom date ranges and follow the media usage in real time. More than 15 new analytics reports, as well as video and audio metrics, and new segments are there to help you better understand your audience.

Analyze in Real time

Always keep an eye on what is happening on your website right now! The real time widgets show you crucial video and audio analytics metrics as they are happening. These real time insights help you make better decisions for your business.

Audience Log & Map

Learn where your audience are located around the world, who they are and what they did before and after watching a video or listening to audio. Understand your audience better by seeing and analysing individual actions each user has performed.


Segment your market and drill down into your audience and get ultimate insights into how your media is viewed. Search for a particular user to see the complete viewing history. Filter your media reports and any other analytics reports using the new media segments or a combination of segments.

Data exports & APIs

Perform your own analysis by exporting video analytics reports to Excel, JSON, XML, CSV. Create your own custom reports and get them regularly emailed to a specific list of contacts. Or alternatively, embed the interactive reports directly into your app or fetch raw data via the Reporting HTTP API.

A picture paints a thousand words

Real time reports

Real-time insights

Brings many new real-time widgets to your Matomo.

Real time map of your audience

Real-time Map

See where your audience comes from in real-time.

Audience log

Audience Log

See every action of your visitors before and after the interacted with your media.

Audience Map

Audience Map

See where your audience comes from. Drill down from continents to cities.

Metric Overview

Media Summary

Evolution graphs lets you get insights into how interaction with your media changes over time.

Media Reports

Media report

More than 15 reports give you deeper insights into your website.

Popular Matomo features

Popular Matomo features

Works with popular Matomo features like Row evolution, segmented visitor log, scheduled reports, custom alerts, and more.

Media details

Media details

Get even more details how each individual media was interacted with.

What makes it so special?

Developed by the makers of Matomo, Media Analytics brings powerful video and audio analytics to the leading open source analytics platform Matomo (formerly Piwik).

01. Easy installation

Once the plugin has been installed in your Matomo, in most cases it will automatically start tracking your media.

02. 100% data ownership

When you self host Matomo (formerly Piwik) on premises, you own 100% of your analytics data. No data is shared with any other party and you can export all data and reports via an HTTP API.

03. Track any media player

Media Analytics tracks HTML5 video & audio, YouTube, Vimeo, Flowplayer, JW Player (Flash, HTML5, M3U8, MPEG-Dash, HLS, ...), VideoJS, and many HTML5 based media players out of the box. If you use any other player check out the documentation on how to track other media players or get in touch.

04. Quality & Tested

Built and maintained by InnoCraft, a company created by the makers of Matmo. Having years of experience, we pride ourselves on quality, reviews and automated testing to ensure the best user experience.

05. Documented

We care about documentation. If you want to know more about Media Analytics have a look at our User Guides, FAQ and Developer documentation.

06. No Limitations

Track as many videos and audio, on as many websites and apps as you wish, and get reports with no sampling.

Built on top of Matomo Analytics (formerly Piwik)

Video Analytics and Audio Analytics for the leading open source analytics platform

Powerful features

Created more than 9 years ago now, Matomo is currently used on over a million websites and is available in more than 50 languages. It comes with many features such as advanced segmentation, log analytics, user reports, real time reports, e-commerce, dashboards, and event & goal tracking.

Open Source

Matomo (formerly Piwik) is free, easy to use, customizable, extensible and secure. Matomo was built by dozens of people to accomplish this goal. Try it yourself. The Matomo eco system includes many integrations, tracking SDKs and more. The source code is available on GitHub.

User Privacy Protection

Matomo is fully privacy compliant and ideal for businesses of all sizes as well as governments, of which many choose to use Matomo. With Matomo you remain in control of your data, while still getting deep insights into your websites and apps.

From just €149, or free with Matomo Cloud

There are three pricing plans to fit a project of any size. 30 Day 100% Money Back Guarantee.

1-4 Users

149 /year.

For small companies when your Matomo has not more than four users. Usable with unlimited websites and apps. Free updates while the subscription is active.

Purchase now

5-15 Users

299 /year.

For medium to large companies when your Matomo has between five to fifteen users. Usable with unlimited websites and apps. Free updates while the subscription is active.

Purchase now

Unlimited users

449 /year.

For enterprises when your Matomo has more than fifteen users. Usable with unlimited users, websites and apps. Free updates while the subscription is active.

Purchase now

Preinstalled on Matomo Cloud


Takes away the hassle of installing and maintaining Matomo. Our Cloud-hosted Matomo service includes many premium features, including A/B Testing.

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